Category Archives: news

EA Sports Active 2 launch

Victoria helped launch EA SPORTS Active 2 last week with Melinda Messenger and Ben Shepherd. They all had a go and there was fierce competition against each other playing Active 2. “The Mountain biking was really good fun. The activities do give you a deep burn, and you start to sweat, it can be really [...]
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Victoria features in new adidas television advert

“Check out the new miCoach mobile app – it turns your phone into a personal trainer, telling you when to speed up or slow down dependent on the workout you download to make you faster for your sport. Visit www.facebook.com/adidasrunning” Watch the new adidas mi-coach tv advertisement where Victoria features alongside Andy Murray, Jonny Wilkinson, [...]
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Victoria meets Stella McCartney

Victoria recently met up with Stella McCartney at her London boutique to discuss her involvement with Team GB for London 2012. It is well known that Victoria has a real interest in fashion so she was asked by her sponsor adidas to share her thoughts and ideas with Stella about kit design. Watch here
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Gatorade to Power Victoria Through to London 2012

Gatorade, the world’s leading sports drink, has signed Victoria Pendleton, Great Britain’s leading female sprint cyclist as the face of the brand in the UK. The eight-time World Champion and Olympic Gold Medallist has signed a three year deal that will see Gatorade supporting Victoria as she pushes for further success. Victoria commences her relationship [...]
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Victoria’s Gatorade Ad Coming Soon…

Victoria has filmed an advertisement for her sports drink partner Gatorade. The ad will be featured here as soon as it goes live.
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Victoria Launches Hovis Wholemeal Breakfast Week

Victoria recently re-created Audrey Hepburn in Breakfast at Tiffany’s to launch Hovis Wholemeal Breakfast Week, an initiative to encourage eating a healthy wholemeal breakfast that will “Power You Through to Lunch”. The initiative is supported by on-pack and point of sale imagery and print ads. The launch featured in all the major national dailies. View some [...]
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Gold & Silver at World Championships

Victoria continued her total dominance of the women’s sprint event winning her fifth World Championship title in the last 6 years. Read more here and watch her gold medal ride In today’s (Sunday 28/03/10) Keirin event Victoria won the silver medal but only after the officials failed to punish the Lithuanian winner despite GB Perfromance Director Dave [...]
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Victoria Packs a Punch for Sport Relief

Victoria steps into the ring in Manchester to discover how Sport Relief is supporting a Moss Side boxing club keep kids out of trouble. Sport Relief project visit
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2010 World Championships

Victoria’s interview with the BBC ahead of this week’s World Championships. She has played down her chances of winning three gold medals but says she is in good shape to return home with at least one title. BBC interview
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Victoria is the new Hovis ambassador

Yesterday (Thursday 7th January 2010) it was announced that I’ll be a brand ambassador for Hovis for the next 3 years to the end of 2012. I’m really pleased to be working with Hovis and it’s a real honour to be representing such a well known British brand. There will be lots more information here on my website [...]
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