EDF campaign

Victoria has been photographed as a cyclist from 1896 when the modern Olympics began and from 1984 when women’s cycling was first introduced into the Olympics (below).

As a sustainability partner to the London 2012 Olympics, EDF Energy are aiming to make the the 2012 Games as low carbon as the first Games in 1896.

Their new tv ad which will broadcast for the first time on Sunday aims to emphasize this.


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