Gatorade, the world’s leading sports drink, has signed Victoria Pendleton, Great Britain’s leading female sprint cyclist as the face of the brand in the UK. The eight-time World Champion and Olympic Gold Medallist has signed a three year deal that will see Gatorade supporting Victoria as she pushes for further success.
Victoria commences her relationship with Gatorade by starring with trial biker Ali Clarkson in the new Gatorade online video (http://www.youtube.com/user/GatoradeUK#p/u/0/-c_fSyZ1XXA) and print marketing campaign that launches digitally on the 22 June 2010. The online advertisement promotes Gatorade Gives Back, Gatorade’s 2010 on pack reward scheme.
Victoria Pendleton commented. “It’s fantastic to be working with Gatorade, a sports drink that is genuinely supporting cycling in this country at all levels. Being the world’s most researched isotonic sports drink, my decision to work with Gatorade was an really easy one. I use Gatorade products both in training and during competition so it’s ideal for me to be personally associated with a company that is both positive for me and my sport.”
Victoria joins a global roster of Gatorade athletes that includes the likes of world superstars Usain Bolt, Kaka and Serena Williams. The move also reinforces Gatorade’s involvement with cycling in the UK, having announced major sponsorships with the British Cycling Team, the professional road cycling outfit – Team Sky, as well as the Skyride mass participation events that saw over 130,000 entrants participate across 5 cities in 2009.
Amanda Thomson, Marketing Director of PepsiCo UK commented; “We are delighted to welcome Victoria on board. She is the best in her field and we feel that her passion and enthusiasm for success is mirrored by Gatorade’s ambitions in the UK – we are very much looking forward to working with her over the next few years.”
A behind the scenes ‘making of’ can also be found at http://www.youtube.com/user/GatoradeUK#p/u/1/9pqpOSe5vcE
Gatorade to Power Victoria Through to London 2012
Gatorade, the world’s leading sports drink, has signed Victoria Pendleton, Great Britain’s leading female sprint cyclist as the face of the brand in the UK. The eight-time World Champion and Olympic Gold Medallist has signed a three year deal that will see Gatorade supporting Victoria as she pushes for further success.
Victoria commences her relationship with Gatorade by starring with trial biker Ali Clarkson in the new Gatorade online video (http://www.youtube.com/user/GatoradeUK#p/u/0/-c_fSyZ1XXA) and print marketing campaign that launches digitally on the 22 June 2010. The online advertisement promotes Gatorade Gives Back, Gatorade’s 2010 on pack reward scheme.
Victoria Pendleton commented. “It’s fantastic to be working with Gatorade, a sports drink that is genuinely supporting cycling in this country at all levels. Being the world’s most researched isotonic sports drink, my decision to work with Gatorade was an really easy one. I use Gatorade products both in training and during competition so it’s ideal for me to be personally associated with a company that is both positive for me and my sport.”
Victoria joins a global roster of Gatorade athletes that includes the likes of world superstars Usain Bolt, Kaka and Serena Williams. The move also reinforces Gatorade’s involvement with cycling in the UK, having announced major sponsorships with the British Cycling Team, the professional road cycling outfit – Team Sky, as well as the Skyride mass participation events that saw over 130,000 entrants participate across 5 cities in 2009.
Amanda Thomson, Marketing Director of PepsiCo UK commented; “We are delighted to welcome Victoria on board. She is the best in her field and we feel that her passion and enthusiasm for success is mirrored by Gatorade’s ambitions in the UK – we are very much looking forward to working with her over the next few years.”
A behind the scenes ‘making of’ can also be found at http://www.youtube.com/user/GatoradeUK#p/u/1/9pqpOSe5vcE