Victoria recently met up with Stella McCartney at her London boutique to discuss her involvement with Team GB for London 2012.
It is well known that Victoria has a real interest in fashion so she was asked by her sponsor adidas to share her thoughts and ideas with Stella about kit design.
Gatorade, the world’s leading sports drink, has signed Victoria Pendleton, Great Britain’s leading female sprint cyclist as the face of the brand in the UK. The eight-time World Champion and Olympic Gold Medallist has signed a three year deal that will see Gatorade supporting Victoria as she pushes for further success.
Victoria commences her relationship with Gatorade by starring with trial biker Ali Clarkson in the new Gatorade online video (http://www.youtube.com/user/GatoradeUK#p/u/0/-c_fSyZ1XXA) and print marketing campaign that launches digitally on the 22 June 2010. The online advertisement promotes Gatorade Gives Back, Gatorade’s 2010 on pack reward scheme.
Victoria Pendleton commented. “It’s fantastic to be working with Gatorade, a sports drink that is genuinely supporting cycling in this country at all levels. Being the world’s most researched isotonic sports drink, my decision to work with Gatorade was an really easy one. I use Gatorade products both in training and during competition so it’s ideal for me to be personally associated with a company that is both positive for me and my sport.”
Victoria joins a global roster of Gatorade athletes that includes the likes of world superstars Usain Bolt, Kaka and Serena Williams. The move also reinforces Gatorade’s involvement with cycling in the UK, having announced major sponsorships with the British Cycling Team, the professional road cycling outfit – Team Sky, as well as the Skyride mass participation events that saw over 130,000 entrants participate across 5 cities in 2009.
Amanda Thomson, Marketing Director of PepsiCo UK commented; “We are delighted to welcome Victoria on board. She is the best in her field and we feel that her passion and enthusiasm for success is mirrored by Gatorade’s ambitions in the UK – we are very much looking forward to working with her over the next few years.”
A behind the scenes ‘making of’ can also be found at http://www.youtube.com/user/GatoradeUK#p/u/1/9pqpOSe5vcE
Victoria recently re-created Audrey Hepburn in Breakfast at Tiffany’s to launch Hovis Wholemeal Breakfast Week, an initiative to encourage eating a healthy wholemeal breakfast that will “Power You Through to Lunch”.
The initiative is supported by on-pack and point of sale imagery and print ads.
The launch featured in all the major national dailies. View some of the coverage here.
Victoria continued her total dominance of the women’s sprint event winning her fifth World Championship title in the last 6 years.
Read more here and watch her gold medal ride
In today’s (Sunday 28/03/10) Keirin event Victoria won the silver medal but only after the officials failed to punish the Lithuanian winner despite GB Perfromance Director Dave Brialsford disputing the result.
Victoria steps into the ring in Manchester to discover how Sport Relief is supporting a Moss Side boxing club keep kids out of trouble.
Victoria’s interview with the BBC ahead of this week’s World Championships.
She has played down her chances of winning three gold medals but says she is in good shape to return home with at least one title.
Victoria features in new adidas television advert
“Check out the new miCoach mobile app – it turns your phone into a personal trainer, telling you when to speed up or slow down dependent on the workout you download to make you faster for your sport. Visit www.facebook.com/adidasrunning”
Watch the new adidas mi-coach tv advertisement where Victoria features alongside Andy Murray, Jonny Wilkinson, Jessica Ennis and David Villa amongst others.
And you can also watch the behind the scenes action here.