Victoria’s mum Pauline Pendleton takes a starring role as Procter & Gamble (P&G) unveils a series of short documentaries telling the lives of some of Britain’s top Olympic and Paralympic athletes through the eyes of their mothers as part of the Worldwide Olympic Sponsor’s “Thank you, mum” campaign.
Pauline, right of Dawn French, poses with P&G's other proud mums
Pauline features in one of the films, talking about Victoria’s incredible dedication to her sport.
The launch of the short films with an exclusive preview of a compilation video was shown at The Mayfair Hotel in London on Monday.
Click here to watch the compilation video
In all 50 documentaries will be rolled out worldwide by P&G over the coming months.
Nathan Homer, P&G’s Olympics Project Director, said: “For us it is about the people who supported [the athletes] every step of the way and recognising that behind every amazing Olympic and Paralympic athlete is an even more amazing mum.
“P&G has been there for mums for generations creating brands that have created small, but meaningful, differences to everyday life.
“It has given 97 per cent of its Olympic tickets to mums and families so they can go and experience the Games for themselves.”
The company’s “Thank you, mum” campaign ensures that mothers have the chance to watch their sons or daughters compete in London this summer. The company also promotes a British campaign, called “nearest & dearest”, with the British Olympic Association. It guarantees each athlete two tickets for their first event this summer.
Victoria lights up the Olympic stadium
Victoria took time out from her preparations for the Games this summer to light up the Olympic stadium on behalf of EDF Energy, courtesy of a stunning blue wire dress.
Victoria looked electric in her EDF cable dress
Victoria is the ambassador for Team Green Britain, a movement founded by EDF Energy to help people work together to tackle climate change. To demonstrate this commitment to a low carbon future, EDF – the official electricity supplier of the London 2012 Games – announced that the electricity it will supply for the Games will be matched by equivalent amounts of electricity backed by nuclear and renewable sources.
Away from modelling electricity cables, Victoria is now in the final few months of training as she bids to defend her Olympic sprint title, which she won so convincingly in Beijing in 2008.
She warmed up for London in some style earlier this month, by winning her sixth world sprint gold at the UCI World Track Championships in Melbourne, Australia. Victoria beat her fierce rival and home favourite Anna Meares in the semi-final before defeating Lithuanian Simona Krupeckaite 2-0 in the final.
You can stay up-to-date with Victoria’s Olympic preparations by following her on Twitter @v_pendelton