Sky extends British Cycling sponsorship

Great news for the sport of cycling today when Sky announced an extension to their support of British Cycling.

Victoria and Geraint both featured in the announcement image!

The British television and communications company has been the principal partner of British Cycling since 2008 and in those four years interest and participation in the sport has increased dramatically. With this new multi-million pound deal running until 2016, the next four years are likely to be just as significant in the development of the sport in the British Isles.