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Victoria Launches Hovis Wholemeal Breakfast Week
Victoria recently re-created Audrey Hepburn in Breakfast at Tiffany’s to launch Hovis Wholemeal Breakfast Week, an initiative to encourage eating a healthy wholemeal breakfast that will “Power You Through to Lunch”.
The initiative is supported by on-pack and point of sale imagery and print ads.
The launch featured in all the major national dailies. View some of the coverage here.