Victoria launches Pendleton Bikes, her own range exclusively available at Halfords

Victoria is extremely excited to announce that she has designed her own range of Pendleton bikes for Halfords.

The new range of three womens’ cycles encompasses Victoria’s timeless grace and style. Available in 16” and 18” frames, every cycle features a lightweight ergonomically designed frame for maximum comfort and ease of riding.

Victoria opted for the vintage look complete with sixties tresses as she posed in London last Thursday with one of her personally designed cycles, the powder blue and cream Somerby. This is a ‘step-through’ woman’s bike designed with practicality in mind. It is a bike which allows women to cycle to the shops while maintaining a stylish look in a dress. It is also suitable for short commutes.

Victoria explained her thinking behind the design:

“I wanted to design a bike that you could just jump on to go down to the shops or the park in your ordinary clothes. I do recognise that most women don’t want to change into lycra before they get on a bike and I am pleased to say you can definitely wear a dress to ride one of these cycles”

The bikes will be exclusively stocked at Halfords.

Victoria stated:

“Cycling can give so much pleasure whether you are training for Olympic gold, keeping fit or out riding with friends. I am delighted to have realised my dream of designing my own range and hope it will encourage more girls to get on their bikes too.

“Halfords proven success with Chris Boardman’s Performance Series was extremely appealing and makes them the best partner for me in this venture. With my input on design and a good idea of what makes a perfect woman’s bike plus Halfords manufacturing and retailing expertise, I think we make a dream team!”

Further details of the three bikes are as follows:

Somerby – The distinct blue and cream traditional ‘step through’ frame is perfect for shopping trips (see above). You can complete the look with a wicker basket.

Brooke - Victoria’s favourite colour plum red features on the frame of this hybrid bike.

Dalby - The sophisticated white hybrid bike features great gearing and mud guards.

Victoria Pendleton’s new range of bikes will be available to buy online at www.Halfords.com from 22nd March and in-store from 29th March.

You can see more photos and enter competitions on the Halfords Facebook page by clicking here

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