Victoria is involved with Samsung’s charity initiative encouraging everyone to take part in the London 2012 Olympic Games.
Passing the Torch for Hope: Samsung’s Humanitarian Relay Project for the 2012 Summer Olympics.
As the Olympic Flame prepares for its journey across the UK for the London 2012 Olympic Torch Relay, Victoria joined forces with Jamie Oliver today to launch a relay everyone can take part in – the Samsung Hope Relay.
The goal of the Samsung Hope Relay is to encourage everyone around the world to take part in the Olympic Games and leave a lasting legacy. The concept is simple – for every mile completed by those taking part, Samsung will donate £1 to charities such as London-based Kids Company, London 2012′s international sports legacy programme, International Inspiration, and an IOC designated charity.
At the official launch today in London, Victoria unveiled a giant ‘Samsung Wall of Hope’ – a structure which spelled out the words ‘Samsung Hope Relay’ and housed hundreds of pairs of sneakers that participants could put on and complete their mile along a specially laid track. Jamie and Victoria were the first to take a pair of trainers from the wall and then Victoria cycled a mile round the Samsung track in front of one of London’s most famous landmarks, City Hall, overlooking the River Thames.
Victoria cycled her mile with some of those that have benefited from the Kids Company’s work.
“It was a real inspiration to meet some of the people who have embraced the support Kids Company has offered them be able to go on to lead a meaningful and rewarding life. I’ve been training hard for the Olympic Games and now it’s just around the corner so it’s time for everyone to get involved – the Samsung Hope Relay is a great way of raising funds for deserving causes, like Kids Company, and letting everyone take part in the Games.”