Victoria Pendleton has signed an exclusive new deal to design more bikes for Halfords, after the first range of Pendleton bikes created by the Olympic cyclist became the best-selling women’s cycles ever for the high street retailer.
The 2012 Olympic winner’s contract includes scope for her to feature in TV advertising and she has also agreed to write a regular cycle blog for Halfords and will look at creating a range of cycling accessories.
Halfords commercial director, Paul McClenaghan, said of the deal: ‘We are thrilled to have extended our relationship with Victoria and that she has agreed to expand her already acclaimed cycle range. This reflects Halfords success in working with elite cyclists and in encouraging users of all levels to enjoy the sport. We are confident that her outstanding performance as a gold and silver medallist at London 2012 will continue to inspire female cyclists across the UK.’
Pendleton commented: ‘It was a dream come true for me to design my own range of bikes. I want to encourage women to cycle more and that is why I wanted to design a range of bikes with Halfords. I am so pleased that customers liked them as much as I do and am really thrilled to be designing more.’