P&G has announced that Victoria Pendleton is among a host of top athletes to be UK Brand Ambassadors for London 2012.
The company behind Gillette and Pantene, among others, who are a worldwide Olympic sponsor, will be supporting the athletes leading up to and during the London 2012 Games.
The team of ambassadors features 11 athletes which includes Victoria, Sir Chris Hoy, Mark Cavendish, Paula Radcliffe and Liam Tancock.
Brands represented by the athletes include Pantene, Gillette, Head & Shoulders, Olay and Oral-B.
Irwin Lee, P&G UK vice-president and managing director, said: “We’re very excited to welcome to the P&G family an impressive line-up of athletes who will help us celebrate the London 2012 Games and the role that Mums and families play in raising great kids and great champions.
“We are delighted to be part of the Olympic movement and to support Team GB and their families here in the UK.”
More than 100 Olympic and Paralympic Games medals have been won by the P&G team, who also hold five current world records and 31 World Championship titles between them.
World and Olympic champion cyclist Victoria Pendleton, who is an ambassador for Pantene Pro-V, said: “I’ve used Pantene since I was a little girl so I am thrilled to be the Pantene ambassador in 2012.”
The announcement of the team follows P&G’s earlier announcement this year of its “Thank You Mum” and “Nearest and Dearest” campaigns, the latter of which will ensure every mother gets to see their son or daughter compete live in London next year.