Victoria’s mum Pauline Pendleton takes a starring role as Procter & Gamble (P&G) unveils a series of short documentaries telling the lives of some of Britain’s top Olympic and Paralympic athletes through the eyes of their mothers as part of the Worldwide Olympic Sponsor’s “Thank you, mum” campaign.
Pauline features in one of the films, talking about Victoria’s incredible dedication to her sport.
The launch of the short films with an exclusive preview of a compilation video was shown at The Mayfair Hotel in London on Monday.
In all 50 documentaries will be rolled out worldwide by P&G over the coming months.
Nathan Homer, P&G’s Olympics Project Director, said: “For us it is about the people who supported [the athletes] every step of the way and recognising that behind every amazing Olympic and Paralympic athlete is an even more amazing mum.
“P&G has been there for mums for generations creating brands that have created small, but meaningful, differences to everyday life.
“It has given 97 per cent of its Olympic tickets to mums and families so they can go and experience the Games for themselves.”
The company’s “Thank you, mum” campaign ensures that mothers have the chance to watch their sons or daughters compete in London this summer. The company also promotes a British campaign, called “nearest & dearest”, with the British Olympic Association. It guarantees each athlete two tickets for their first event this summer.